Bro, I'm sorry I'm not sorry—but I'm not picking between my babies and my business (how I 10x'd my income on 2–3 hours a day).
Healers, practitioners + spiritual coaches who've been told "you can't have it all" by a world that never even tried to make room for you…this one's for you. 🍑
Some of my best work happens in the school pickup line. Like…actually. 😂
Phone in hand, voice-noting a whole email (or a lesson, or a sales page) to my AI while the line inches forward. Then I put the phone down and go be a mama: snacks, a fairy house that desperately needs a new door, a walk on the railway trail, bath time, ALL of it.
That's my business now. Two to three focused hours a day at my desk, and everything else in the pockets in between. (I walked through my ACTUAL week, pickup line and all, in How I built a "pocket hours" business if you want the full tour 👀)
And it took me 13 years and a whole 7-figure business to realize I was allowed to build it that way. 🫠
Today I'm naming the villain (out loud), walking you through the 5 rules it's been making you follow, and showing you what we do instead, with a little action step for each one so you can start building your own pocket hours business THIS week. 👇🏻
Meet the villain: the Man-Made Schedule
We're trying to build businesses in a world that was never built for bodies that bleed, birth or breastfeed. 🩸🍼
I call it the Man-Made Schedule (made by men AND made up 🙃).
It says a real business happens Monday to Friday, 9 to 5 (or sometimes 8-8, etc!!). It says success looks like a 5am alarm, back-to-back calls and posting three times a day. And when your body needs something (day one of your period, a newborn who eats every two hours, a toddler with a fever at 3am…or ya know, a woman with a FULL life of her choosing and/or circumstance), it tells you to push through.
Then it acts SHOCKED when women can't keep up with it.
Quick note before anyone grabs a pitchfork: this is no shade to men (I LOVE men…well, the good ones), and NO shade to my 9-to-5 queens. If that's your choice, I love that for you. 💕 But if it's your undesired circumstance—this is my rally cry for something different.
My beef is with a system that hands every woman the exact same schedule and then calls her "not committed" when it doesn't fit her life.
The lie it sells you: pick one
The Man-Made Schedule makes you pick. Be with your babies or build your thing, take your cycle seriously or make money, live your real life or sit at a computer all day.
And I hear what that's done to women in almost every audit I do. Women with real clients and real results telling me things like "I dread the constant IG algorithm chase" and "sometimes I feel like there's a secret code that I haven't figured out yet."
One woman told me she had SO much footage sitting on her phone because she kept asking herself, "who really is interested in what I have to say?" 😭 (it breaks my heart every time, I knowwww)
So here's my answer, out loud and on the record:
I'm not picking. And neither are you.
Why I closed my 7-figure business (and why I came back)
In 2023 I closed the doors on my 7-figure certification school, the one people lovingly called "the Hogwarts of the coaching world." 🪄
It was taking a toll on my time with my family and on my health. A health scare reframed EVERYTHING, and I chose my family.
And honestly? I thought I might not want to work at all for a while. That would've been totally cool, too. My business from before had set me up for that.
But it turns out my creativity and my expression are my LIFE FORCE. Getting to pour them into something while still being fully present with my babies is everything to me. ✨ (If you've been brushing off your own little nudges to create, your soul nudges aren't stupid 🧭)
So for a few years I kinda-sorta tried the business thing. Random offers whenever inspiration hit, pregnancies and babies taking me out for months at a time, zero systems. Spaghetti, meet wall. 🍝 (I wrote alllll about those 3.5 years in-between, and the questions that finally cracked it open, in What I'm letting die this Samhain 🕯️)
Then this August I came back for realsies. Mom of three kids under five, 2–3 hours a day at my desk.
My first month back I made $1.5K (cuz ya know, I was just getting started again and doing alllll of it myself, trying to figure out WTF I wanted to go all in on, with no AI systems set up yet). 🫠
Sixty days later I had a $15K month. 🤯
The biggest shift happened in that last 30 days, when I set up my AI systems and got really dialed in on my messaging. SO much changed.
And I didn't add a single hour to my desk time to do it.
The 5 rules of the Man-Made Schedule (and what Pocket Hour Baddies do instead)
Pocket Hour Baddies is what I call my people: women building their soul work into a business that runs in the pockets of their day, so they get deep pockets and still have a deep life. 💸
Here are the 5 rules we were handed, and what we do instead 💅🏻
Rule #1: "A real business happens Monday to Friday, 9 to 5."
This one sneaks in so deep that you feel guilty AF every time you pick your kids over your laptop, even on days your business is doing just fine.
What we do instead: butts in the chair for an hour or two (three on a spicy day), booties in the air for the rest. 🍑
Your desk hours go to the deep magic only you can do: creating, the client work, the big ideas. Everything else can happen in the pockets (pickup line, walks, nap time) with AI holding the back end.
That's exactly how I make $15K months on 2–3 hours a day at my desk.
✨ PUT THIS INTO ACTION: For one week, sort everything on your to-do list into two columns.
DESK = it needs your full brain and only you can do it.
POCKET = it could happen on a walk, in the car or during nap time.
…Then watch how much lands in POCKET. 👀
Pssst—want to make MORE money in the hours you actually have? DM me "X-RAY" on Instagram for my free audit to 2–10x your income 🩻
I'll personally look at your bio, posts and offer and show you what deserves your desk hours, what can live in your pockets, and what can disappear into gasp!! THIN AIR 🪄…plus what to change first so the right clients start booking (without adding a single hour) 💸
I only do 7 a week, so grab yours before the spots go poof 💨
Rule #2: "Push through."
Push through day one of your period. Push through the teething weeks. Push through postpartum like it's a minor scheduling conflict. 🙃
What we do instead: we build WITH our cycles, our seasons and our birthing years instead of fighting them.
We're flowy. Some weeks we're in a creative vortex, some weeks we're in ceremony, and some weeks we're just surviving. A pocket hours business flexes with all of it.
The birthing years used to mean pressing pause on your business. You get to choose differently now. (Brand new to the word matrescence? This one changed EVERYTHING in motherhood for me. And if you're a cyclical, multi-passionate woman who keeps feeling "stuck," read this next 🌙)
✨ PUT THIS INTO ACTION: Open your calendar for the next 4 weeks and label each week VORTEX (big creative energy), STEADY or SURVIVAL (teething, travel, day one…you know the ones). Put your launches and big creating ONLY in the vortex weeks, and let the survival weeks be survival weeks.
Pssst…and if you never want to launch again and want a business model where the right clients keep finding you and saying YES all year long (even when you're in ceremony, at pickup or curled up with a heating pad), join us inside of M2M 🔮
Rule #3: "Show up everywhere, every day."
So you post. And post. And post…into the void. 🦗
One woman described her Instagram to me as "just dry puffs of air over here." Another said "I'll change my bio and change my offer and I'll start over." Again. And again.
When I look at accounts like theirs, I almost always find the same thing: deep, powerful work described in language only SHE understands (spiritual word vomit SOS 🫠). So her ideal clients scroll right past…even when she's EXACTLY who they've been looking for. 😭😭
What we do instead: clear on the way in, magic on the way down. 🚪
Your front door sounds like the conversation she's already having with her best friend at 2am over wine. All the mystical, juicy, woo-AF magic comes once she's inside. We're not cutting off your magic. We're protecting it.
✨ PUT THIS INTO ACTION: Write ONE hook this week in the exact words your person would say out loud, with zero coach-speak. Something like: "I have SO much going on and like 2 hours at my desk. How the f*ck am I supposed to build my thing?" Post it and watch who raises her hand. 🙋🏻♀️
Want 9 angles to test instead of just one? Steal my 3×3 messaging strategy (screenshots included 👀).
Pssst…your bio is the very first door she walks through. Grab my free Bio to Buyer builder and turn yours into one the right people get in two seconds flat 💅🏻 Get it here
Rule #4: "Trade your hours for money."
This is the one that gets the comeback mamas.
Maybe you built real success on 40+ hour weeks: back-to-back 1:1s, everything live, all of you, all the time. Then you had babies, and now you have no idea how you're supposed to get that success back on the 2 hours a day you actually have.
You're not alone, boo. Four of the first seven women who joined my three-month experience were coming back after stopping or stalling.
What we do instead: we turn your magic into a METHOD, so your results don't depend on you being on Zoom 25 hours a week. A method can be held in a group. A method can be taught one-to-many. A method can keep working while you're at soccer practice. ⚽️
✨ PUT THIS INTO ACTION: Write down the 3 things you say or do in EVERY single session, no matter who the client is. Those 3 things are the bones of your method, and they've been hiding in plain sight this whole time.
(Got a zillion modalities and NO idea how they fit together? Your range isn't ruining you, I promise ✨)
Pssst…turning your magic into a method you can teach one-to-many is literally what we do inside Method to Your Magic. Peek inside here 👀
Rule #5: "Do it all yourself (or hire a team you can't afford yet)."
When I ran my certification school, I spent hundreds of hours building an intricate Notion + ClickUp system by hand to track and support every student. I loved it. It created an INSANELY bespoke client experience (especially given the fact that we had 100+ students enrolled at any time)…and it also ate my LIFE.
Now I run my whole business on my AI Oracle, trained on my frameworks, my voice and my IP. On the go, I send it voice notes for work I once would've handed an assistant. What I can get done in an hour is what I used to do manually in a week!!!
I legit wouldn't be able to run a pocket hours business as a busy mama of 3 without my systems and tools.
✨ PUT THIS INTO ACTION: Pick ONE thing you do the same way every single week (your onboarding email, a client recap, writing captions) and record a voice note of exactly how you do it. That voice note is the first brick of your first system.
(And for the 6 things AI will NEVER do for your body of work, read this one 🤖✨)
The Pocket Hour Baddie (wo)manifesto
Screenshot this one. Tape it to your fridge. Send it to the friend who keeps saying she'll start "when the kids are older." 💌
We aren't here to build a butt-in-chair business on the man-made schedule.
We'll put our butts in the chair for an hour or two (three on a spicy day) for the deep work only we can do.
The rest of the day? Booties in the air 🍑 crawling after babies, dancing in the kitchen, in ceremony, on long walks with our phones full of voice notes.
We're not picking between our babies and our business, our cycle and our income, our magic and our money.
We're the Pocket Hour Baddies. Pocket hours, deep pockets, and paid DELICIOUSLY for our magic + mastery. 💸
Want to build your pocket hours business with me?
That's what Method to Your Magic is for. 🔮
It's my three-month experience where we build your soul work into a business that runs in your pocket hours, so you get deep pockets and still have a deep life.
Here's what you get:
Your own Read + path. You fill out an intake, I personally read your whole body of work, and you get a recommended path made for YOUR business (no cookie-cutter Month 1, 2, 3).
Foundations, pre-recorded, so you can start the SECOND you join: why you're here, the four pillars of your body of work and your very first real step.
The full curriculum, Study by Study, going deeper in every pillar:
MAGIC: messaging so clear the right people get it, want it and buy it (your raw material turned to gold, her 2am words, your front door + packaging your offer)
METHOD: your magic turned into a method you can show, teach and hand over (whether you extract the one you already use or build a brand new one)
EXPERIENCE: a client journey people rave about, refer and come back to, from first hello to the goodbye
MUSE: a business model built around the life you actually want, so it feeds you instead of eating you
4 Fast Tracks (MAGIC, METHOD, EXPERIENCE + MUSE): the essentials of each pillar, built for the FASTEST results. Like the Experience Fast Track, where you set up your whole stranger-to-client system in a week and start signing clients within a month. 🏎️
A Codex for every lesson (in-depth workbooks with step-by-step exercises), which add up to your very own Source Book by day 90 📖
Live workshops on Tuesdays (11am ET) where I teach my exact frameworks + tools.
Studio sessions on Thursdays (3pm ET) where you bring your actual work for my eyes + feedback.
Your own HQ, a living page that updates as you take action and keeps you focused on what's next.
A community for in-between support, plus all my best tools and creations to make your own.
Bonus (totally optional): setting up your own AI Oracle, so your business keeps moving between nap time and pickup.
App Your Magic, FREE for founding members 🪄
The Keep Going Promise: do the work, and if you haven't made your investment back in three months, you keep your seat in the group until you do.
We start THIS WEDNESDAY 11/11!! And then the 50% founding pricing disappears. (JUST 3 SPOTS LEFT!!) 👀
⚡️ Grab your spot right here (or DM me M2M on Instagram and I'll send you everything right now!!)
Not ready for the whole thing yet? Grab my free audit. I'll look at your bio, posts and offer myself and tell you exactly why the people you want to work with are scrolling past instead of booking with you, and what to say instead. 🩻 Get your free audit here
More magic, meaning + mischief,
Lexi
P.S. Hit reply (or drop a comment) and tell me where you're at:
A) I built my business on 40+ hour weeks and now I get like 2 🍼
B) I'm posting into the void and hearing crickets 🦗
C) I have SO much magic but no method to hold it yet 🔮
D) I'm ready, sign me up for Wednesday!! 💸
I read every single one and will reply back!! 💕
P.P.S. Know a woman who's been told to pick? Send her this. She's one of us. 🍑