Happy Samhain, witches + healers + woo-woo besties 🕯️
Samhain is the witch’s new year. The harvest is in. The veil is thin. The earth goes quiet so whatever’s next has room to grow 🍂
Every year around now I sit down with a stack of questions that make me a little (okay, a LOT) uncomfortable. This year I answered them out loud in a voice note, and I’m sharing them here because some of what came up I’ve never said out loud before 👀
Fair warning, this one’s long. Grab a candle, a steaminnnn cup of something yum and maybe a journal. Let’s go.
If my business died tonight, what would I grieve…and what would I secretly celebrate?
I’d grieve the momentum. HARD.
For 3.5 years I’ve been in the liminal. Pivoting, launching, giving up, starting again 🫠 And right now, for the first time since I shut down my last business, I feel like I’ve found my thing and my groove. I’m working with people I absolutely LOVE. Every call I’ve had, with clients AND on sales calls, has left me sooo lit up, so full, so deep in my zone of magic ✨
The ideas feel generative again. One idea shows up and 10 more get born (actually, more like 100 hahaha, I cannot be tamed!!!). I’m in the creative vortex, following the clues of what turns me on, AND I’m being highly strategic and intentional about it. That second part feels sooo good and supportive because it’s making me be discerning with my ideas so only the most potent get acted on.
What would I secretly celebrate? Mental space. My brain is firing on ALL creative cylinders and I fucking love it. AND…that means there’s not as much space to breathe and think about other things, like our home reno and some admin stuff that’s been piling up. The latter isn’t that fun haha sooo I don’t really want to focus on it, but prob should because #adulting. I’m constantly trying to find the balance of it all, and getting really clear with myself that life gets prioritized (especially family life), even when I’m SO excited about business stuff 🥹
(It’s also a big part of why I run my business in what I call pocket hours ⏳ More on that below, promise.)
Journal on this: If your business died tonight, what would you grieve…and what would you secretly celebrate?
Who am I still trying to prove something to?
Oof. Yeah.
My dad, who’s an incredible entrepreneur. Part of me wants to show him that my multi 7-figure success a few years ago wasn’t a fluke. That I’m actually GOOD at this.
My husband, Jake, who has supported everyyy single idea I’ve ever had, whether it made money or not. He’s never once made me feel bad about an idea, when he totally could have been like “are you sure about this?” 😂 He truly is the BIGGEST supporter of my dreams and just wants me in my passion and my happiness. And still, part of me wants to contribute again. He’s not asking for it and never has (which is a gift that I’ve only recently really acknowledged and received, thank you babes, you are beyond incredible and I’m insanely lucky). And yetttt…there’s still a part that is like “I want to make and contribute financially too!!”
And me. Since shutting Tabwoo Institute down, I’ve “tried” so many things that didn’t work, and a lil voice started saying: “maybe your time is over…” buuut the thing is, I can see so clearly now WHY they didn’t work. And I know in the scheme of things, I’m just getting started 😜
Journal on this: Who are you still trying to prove something to?
What part of my magic have I made smaller so it would sell?
This one surprised me. I don’t feel like I’ve made anything smaller…I’ve made it CLEARER. And clarity has actually let me do MORE of my magic, because the right people are finally finding it and BUYING it 🔮
And that’s exactly what I help my clients do too. Most of the spiritual + holistic practitioners I work with don’t need to water down their magic. They need words so clear their people go “wait…has she been reading my journal?!” 👀
Journal on this: What part of your magic have you made smaller so it would sell?
What part of my business feels heavy, dead or on autopilot?
Honestly? None of it right now 🙌🏼
The one thing I’d change is how much time I’m spending on Instagram content. But that’s on purpose. I’m in a sprint to uncover messaging angles and get real data, so I can be intentional and do LESS moving forward. Plus, my lil AI bot is helping me cut down the creation time by HOURS a day.
I run my whole biz on what I call my AI Oracle now, and what I can get done in an hour is what I used to do manually in a week!!! (I built a 7-figure certification school on Notion + ClickUp, so I’ve always been a huge nerd about systems lol…but omgggg AI has truly changed the game.)
Journal on this: What part of your business feels heavy, dead or on autopilot?
Which version of me am I still performing that I’ve outgrown?
I was SO wrapped up in being a 7-figure business owner. Who am I if I’m not making X amount of money?
To be completely honest, I don’t care about that anymore. I still use the 7-figure line in hooks, because I know some of my people want to know I’ve had a level of financial success before they’ll trust me to help them. But measuring success only by money can be soooo ego-based and one-dimensional.
Journal on this: Which version of you are you still performing that you’ve outgrown?
What belief about money, success or how business is “supposed” to work isn’t mine anymore?
That success has to look one way.
Success can look like sooo many things. So the better question is: how do YOU want it to look and how do you want it to FEEL, in THIS season?
I’m taking on the belief that success can be simple, sexy and so freaking soul-fueling 🫦 If I choose to do extra, it’s because it’s FUN, not because it’s needed. I’m paring everything down to “how can I do this as simply as possible?” (and yes, I’m still extra, I can’t help myself 😂)
Journal on this: What belief about money, success or how business is “supposed” to work isn’t yours anymore?
What do I keep doing out of habit or fear, even though I know it doesn’t work?
The “more” energy. If I post more, if I send more emails, I’ll make more money.
I KNOW that isn’t true. What actually moves the needle is more clarity, more specificity, and speaking straight to the heart and soul of the woman I’m here to serve. But again, my “more” right now is a data sprint with an end date 🏁
Journal on this: What do you keep doing out of habit or fear, even though you know it doesn’t work?
What am I still waiting for permission to stop?
Believing I have to do SO much. I don’t.
Journal on this: What are you still waiting for permission to stop?
If I let all this die, what becomes possible?
A business that’s completely on my terms. A true pocket hours business that runs in the little windows of my day (nap times, car rides, the hour after bedtime), so I can be fully present for the rest of my life. One I build because it lights me UP and makes me come ALIIIIVE. Because I couldn’t not. Because I need it in order to express myself and live in the deepest alignment with my soul ✨
Journal on this: If you let all of it die, what becomes possible?
What seed am I planting for the season ahead?
That it only gets more magical, deep, weird and witchy from here…mwuahahaha 🔮
On the surface I’m a business strategist for spiritual and holistic practitioners. AND…I’m also a spiritual practitioner, with a lot of weird woo I love that lives in the back end of my deeper containers. I’m sooo excited to keep weaving it in. The business strategy is what I could do with my eyes closed. The magic is what makes it unlike anything else.
So the seed is this: more people are going to GET what I do, WANT what I do, and when they walk into my world, they’re going to be WILDLY surprised and delighted. My recent 1:1 clients have reflected exactly that back to me, and being in co-creation with these humans feels amazing 🥹
Journal on this: What seed are you planting for the season ahead?
What’s growing in the compost 🌱
Okay, so what’s actually sprouting from all of this? Three things I’m SO excited about:
1. Pocket hours ⏳
Pocket hours are the little windows between everything else: the 45 minutes while the baby naps, the car ride, the hour after the kids are home and settled (if you get one at all 🫠)
I spent YEARS believing I needed long, quiet, uninterrupted blocks of time to do anything that mattered. Soooo the big stuff waited…for a block that almost never came 🙃
Now? I’m a verbal processor with a squiggly brain (and I HATE typing on my phone), so I blab my ideas into my phone in the car and my AI goes and does the thing. Poof. Done ✨
On a recent Wednesday I took my 5-month-old to a hotel for matcha + “work” (aka walking her around in the stroller and snuggling her 🍵). In the ONE hour I actually worked, I filmed and posted a reel, finished tweaks on my Bio-to-Buyer Builder and dreamed up a brand new 4-day online experience AND wrote the whole sales page 🤯
At the end of August I made $1.5K. September was $6K. By Oct 30 I was at $15K+ for the month. In NAP TIMES and CAR RIDES 🤯
And I want to be SO clear: this doesn’t mean being glued to your phone 🙅🏻♀️ The WHOLE point is making your business work in the time you actually have, so you can be really present everywhere else ✨
2. My three-month program 🔮
Everything I’ve figured out about building a pocket hours business (the systems, the messaging, the method) is what I teach inside my three-month program, where we build YOUR pocket hours business around your life, your priorities + your capacity. It’s where a lot of that “surprised and delighted” is happening right now, and founder pricing is open until Nov 11 ⏳
3. A little magic app 📱
Lately I keep coming back to this: so many healers + coaches have people who GET their work…they like the posts, they say “sounds amazing!”…and then they don’t buy. Usually it’s because they haven’t had THAT moment yet, in their own body, in their own life, through your method. They haven’t had a taste.
So I’ve been building little magic apps that hand people that taste on autopilot (even at 2am while I’m fast asleep 😴). And on Monday, Nov 16, I’m opening App Your Magic: my self-paced course + the Magic App Conjurer, where you build ONE magic app that lets potential clients FEEL your magic before they’ve ever spoken to you. Zero code, about 2 hours, built in your pocket hours ✨ Founder pricing is open now.
Want to find YOUR taste first? My free little Find Your Magic App asks you a few questions about your work + your people and hands you your ONE app idea 👉🏻 lexidangelo.com/find-your-app
Your turn 🕯️
Light a candle, grab a steaminnnn cup of something yum and sit with these:
If your business died tonight, what would you grieve…and what would you secretly celebrate?
Who are you still trying to prove something to?
What part of your magic have you made smaller so it would sell?
What part of your business feels heavy, dead or on autopilot?
Which version of you are you still performing that you’ve outgrown?
What belief about money, success or how business is “supposed” to work isn’t yours anymore?
What do you keep doing out of habit or fear, even though you know it doesn’t work?
What are you still waiting for permission to stop?
If you let all of it die, what becomes possible?
What seed are you planting for the season ahead?
Tell me in the comments: what’s ONE thing you’re letting die? I read every single one 💌
More magic, meaning + mischief,
Lexi
P.S. If you want my eyes on what to let die and what to plant next to help you create your most delicious life and biz, DM me X-RAY on Instagram (@lexidangelo). I’ll personally look at your work and tell you the first seed I’d plant if I were you 🩻
P.P.S. Want a peek at App Your Magic before it opens to everyone? DM me APP on Instagram and I’ll send it your way 👀